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The idea of Pitara was born out of the recognition that education is not an end in itself. That it has a higher goal - of helping our children become intelligent human beings. Intelligent and sensitive to their immediate social-political-cultural-ecological surroundings.

From our own experiences as parents we have realised that, as a general rule, we underestimate children. They are far more intelligent, sensitive, and concerned than we believe them to be. As they grow, it is from us that they learn to become indifferent, and unconcerned. They take on our mortal fear of failure and paranoia for success.

In a world that is getting carried away with material and vocational success, Pitara hopes to provide an alternate ideology. The ideology is an outcome of collective guilt, born out of a realisation that we have more or less messed up our planet which we inherited only as guardians to pass on to our children.

Pitara's Agenda
How can we give our children a better world, and how can we give the world better children.

Mission Statement
To deliver an experience to children that is fun and is high on the value-quotient

Key Premise
It is possible to make the experience of education, learning and growing-up fun and, at the same time, reinforce and promote the right value-system.

Primary audience: Children under 13
Secondary audience: Parents, teachers, and schools