[ People ][ Acknowledgements ]

Pitara was founded by Ajay Jaiman. After spending 10 years in the advertising profession advising some of India's leading Indian and multinational brands, Ajay started Pitara in 1998. He led the company through the tumultuous, yet exciting, times of start-up, funding, rapid growth and down-time survival, ensuring that, while the ship stayed afloat, the company's commitment to a safe media environment for children never got compromised. Today, Ajay plays an advisory role in Pitara's new media initiatives, shaping the site's look, experience and technology. 

The Pitara vision is now spearheaded by:

Arti Jaiman (Co-Founder, Director)
Arti Jaiman has spent 16 years as a journalist exploring the various dimensions of art and education. She has studied journalism at Indiana University, Bloomington and worked for many years with the Arts Pages of The Economic Times (India's leading financial daily), writing on art, culture, design and gender issues before co-founding Pitara.
Email Arti at arti[dot]jaiman[at]pitara[dot]net

Chitra Padmanabhan (Editor)
Chitra Padmanabhan has spent the last 21 years with leading Indian newspapers like The Economic Times, The Hindustan Times, The Pioneer and Tehelka, writing on issues ranging from culture, cinema, history, arts, women's issues and more. Chitra is the Editorial Head of Pitara.
Email Chitra at chitra[at]pitara[dot]net

Team Pitara has singly and jointly worked extensively with and for children, be it technology initiatives for children in far flung areas of India, curriculum textbooks that make learning interactive and enjoyable, and collaborative projects that brought together more than 20,000 children from across India to create a montage of "their India."